Who’s Leading
DR Joanna Abeyie MBE
Dr Joanna Abeyie MBE CC is a multi-award-winning entrepreneur, civic leader and thought leader in People & Culture, EDIA (Equity, Diversity, Inclusion & Accessibility), strategy, organisational design, governance, and data. With over 20 years of experience across financial and professional services, legal, creative, tech, charity, policing, higher education, and the Civil Service, she is recognised for delivering systemic reform and embedding inclusion at scale.
She is the Managing Director of Blue Moon & Partners, a consultancy that drives values-led change across various sectors. She was formerly the Head of Creative Diversity at the BBC, shaping the standards for inclusion. She founded Hyden (part of SThree Group) and Shine Media, and co-founded the Elevation Networks Charitable Trust, opening pathways for underrepresented talent.
Joanna’s public service spans multiple leadership roles. As a Magistrate, as a Civil Service Commissioner, she ensures fairness and transparency in government recruitment. As an Elected Common Councillor for the City of London, she sits on the Children’s and Community Services Committee, Police Authority Board and Licensing Committee, and serves as Deputy Chair of the EDI Committee. She is also Governor for Mulberry Academy Shoreditch, Chair of the RTS EDI Committee, Chair of UEL’s ACI Industry Board, Chair of New Scotland Yard’s Counter-Terrorism Advisory Group, and a Strategic Advisor to the Metropolitan Police, strengthening oversight, trust, and cultural reform. She is also an Advisor to Erskine Analysis, supporting socially driven investment.
A Gray’s Inn David Karmel Scholar, Joanna is completing her PGDL before the Bar Course, where she intends to practise in criminal, public and human rights law.
She has placed 4,000+ professionals into roles using inclusive recruitment processes, co-authored APPG reports (*The Creative Majority*, *Making the Creative Majority*), authored and delivered the Transition Strategy for the National Police Race Action Plan (NPCC), led the Lenny Henry Centre’s review of the BBC’s EDIA commitments, and developed the first industry-wide accessibility framework for broadcasting and streaming.
As an author and commentator, Joanna has written “Inclusion Needs You” and “How to Mitigate the Invisible Business Risk” (Pearson), writes for The Times and Raconteur, is a UN Women Everyday Ally, and is a TEDx speaker on social mobility.
Her achievements include an MBE for services to diversity and inclusion, the Freedom of the City of London, admission as a Liverywoman of the Haberdashers’ Company, a Distinguished Graduate Award, and an Honorary Doctorate.
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