“Joanna’s strength lies in her lived experience, passion, and drive.”
Her work brings a practical and human approach to diversity and inclusion, grounded in real-world understanding. She challenges organisations to think differently while offering clear, actionable ways to improve. Working with Joanna reinforced that meaningful change doesn’t always require large-scale transformation — often, it’s about consistent, thoughtful action.

Richmal Allen
Head of Customer Success, Financia Services Firm

“Joanna brings ideas to life — turning concepts into impactful delivery.”
She worked collaboratively with us to shape an external networking event, building on our initial idea and developing it into something far more engaging and effective. Her passion, insight, and ability to connect people make her a trusted and valued partner.

Emma Brown
Deputy Director, Organisational Development
Ministry for Housing, Communities and Local Government

‘Informative—The content was delivered with a clear understanding of what was expected from the facilitators to help deliver EDI in a concise and meaningful way.

Real—Joanna used real-life experiences in her scenarios to help her understand individual areas that required emphasis in the delivery of EDI.

Knowledgeable – Joanna used her experience and knowledge to help facilitators tackle challenging and difficult questions that may present themselves during delivery, which helped to increase my confidence as a facilitator

Relative—Joanna clearly identified the benefits of EDI to be delivered along with the why, which provoked deep, meaningful thought processes for the facilitators. This encouraged discussion and getting into the details behind the questioning and response. 

 Overall, the best EDI training I have experienced in my 37 years in policing.

Senior Police Officer, Metropolitan Police

“Thank you for delivering such an impactful session.”
Joanna’s session at Regents University was engaging, inspiring, and deeply relevant. Her passion for authentic and inclusive leadership came through clearly, and students were genuinely energised by the experience.

“We continued the conversation on authentic leadership — and Joanna’s impact was clear.”
Students were delighted to hear from her and continued to reflect on the session afterwards. Joanna took the time to truly understand their needs, which made the experience even more meaningful.

Dr. J Wilson, Regents University

“I had the absolute pleasure of seeing Joanna in action as a trainer and powerful advocate for equity and inclusion.”
She blew me away with her skills, values, competence, and resilience. Joanna brings both depth and authenticity to her work, creating a truly impactful experience. If you are looking for first-class training or consultancy, I would highly recommend her.

Nicky, The Mayors Office for Policinh and Crime

“A completely collaborative approach — engaging, insightful, and feels like part of the team.”
Joanna brings solutions, connections, and expertise that drive real change. Her diversity focus groups gave us valuable insight and helped shape our strategy with confidence. She combines empathy, humility, and credibility in a way that truly engages people — when she speaks, people listen.

Shelley Caton
Head of Diversity and Inclusion, BAM Nuttall

“Blue Moon are making a meaningful impact on diversity and inclusion in business.”
Joanna brings energy, expertise, and genuine passion to her work. She went above and beyond to support our campaign and delivered an inspiring keynote that resonated strongly with our audience. She is a positive force and someone I would work with again without hesitation.

Amanda Wiper
Mind The Gap Campaign, SThree London

‘Dear Joanna

 This is just a personal message to thank you for a well-run, informative session. I joined the MPS in 1982, and this is the first time that someone has explained diversity and inclusion in a way that is relatable and understandable.

 My only regret is that we, as an organisation, didn’t get your input so many years ago. Who knows what might have been different?

 My very best wishes…’

Metropolitan Police

“An incredibly impactful and thought-provoking session.”
Joanna’s Values-Based Leadership session stayed with me long after it ended — particularly her focus on allyship and how we can actively support others in practice.

Session Participant

“I have learned so much from you in each session.”
Your message truly touched me. I feel incredibly grateful for the time and energy you’ve given — and for the lasting impact you have on those you work with. “I am in awe of how you do what you do. Your commitment, consistency, and impact are remarkable.”

Generation, UK and Ireland

‘She achieved such a huge amount within the Content division in her time as Head of Creative Diversity,: drafting our Creative Diversity plan with input from many of you, which will be an important part of her legacy; helping us deliver this year’s diversity fund commitments; supporting and championing Creative Diversity both inside and outside the BBC; working with suppliers and commissioners across TV, Radio & Music, Children’s & Education, and Sport to deliver training and provide editorial support and advice; not to mention representing the BBC on numerous industry panels and advising on complex diversity issues. Simply brilliant.

On a personal note, Moore said, ‘Jo has been simply brilliant to work with and, along with her team, she has made a real difference to our understanding of what creative diversity means and how we should address it. She is going to be missed by us all, but I very much hope we’ll get to work with her in the future in her consultancy role.’

Charlotte Moore, Former CCO BBC, now CEO Leftbank Pictures

“Joanna’s contribution has been invaluable.”
As a Non-Executive Board Member, she brings strategic insight, diligence, and a consistently inclusive lens to discussions and decisions. Her perspective strengthens both the board and the wider organisation, and her ability to inspire others is exceptional.

Dora Birna Sigurjonsdottir
Director of Marketing, Investors in People

“Jo was fantastic — inspiring, authentic, and real.”
An engaging and powerful speaker. Her ability to connect, inspire, and communicate with honesty made a lasting impression.

Jessica, Civil Service

“Your name came up several times as having the most impact.”
While reviewing mid-way feedback from participants, Joanna’s contribution stood out repeatedly. Her work clearly resonated and made a meaningful difference. We look forward to working with her again and continuing the collaboration.

Karen, Consultancy

‘I feel like your inclusion work was the first content to actually make a difference to our Learning and Development programmes.’

Kerry, Director of Learning & Development